Allegiant Air

Solution Description: Online Solution Site: www.allegiantair.com

From America’s favorite small cities to world-class destinations, Allegiant Air makes leisure travel affordable and convenient. With low-low fares, nonstop, all-jet service and premier travel partners, Allegiant Air provides a complete travel experience with great value and without all the hassle.

The Business Challenge
In 2005 Allegiant Air identified a corporate goal of significantly increasing its online sales, reduce Call Center calls, and drive marketing efforts, while maximizing profit margins. Their website was functional, but its online sales volume remained relatively low and the confused customer calls volume was relatively high. The website also did not support an easy mechanism for content management, site updates nor did it convey the essence of the Allegiant brand which strives to make travel both more effortless and inexpensive for spontaneous travelers.

The Predawn Solution

• Predawn helped Allegiant rebuild allegiantair.com by researching and identifying industry best practices and enhancements possible within the confines of the backend system capabilities and also proposed enhancements in future releases.
  
  
• Predawn completely re-architected the User Interface to highlight key site features and increase ease-of-use, as well as the basis for a longer term technology plan for enhanced services to propel Allegiant Air well ahead of the competition.
  
  
• Based on the new site roadmap Predawn re-designed the User Interface to incorporate the same Allegiant brand and personality the customers were accustomed to experiencing off-line. Strategic usage of images and colors were designed to draw attention to marketing initiatives and support customers in search of quick getaways to Allegiants main destination hubs.
  
  
• Predawn was able to separate the backend code from the presentation layer code so that the website could be modified independently. This established a foundation for Content Management, quick updates, more client side validations, and detailed error reporting.

The Impact
The revamped site has seen a dramatic increase in online sales and now expresses its brand in a clean and simple way. The Call Center has seen a 50% reduction in customer calls. Allegiant now enjoys a fast, stable, and very usable site.

Predawn and Allegiant maintain an ongoing relationship of updates and enhancements to constantly upgrade and improve the web product to meet the demands of Allegiant’s growing business.