National House Care
National House Care of Atlanta (NHC) provides
complete house and property care. Services range from basic home repair to
total home maintenance.
The Business Challenge
Like all start-up ventures many challenges exist, from establishing a customer base to
promoting your brand to operations. Predawn was challenged with helping NHC
launch their new identity online with a compelling design and simplified user
experience. Many of NHC’s potential clients are elderly so the site needed to
be attractive, very user friendly, and intuitive.
National House Care was also looking for a company who could help consult and guide them
through the wed development process. NHC were a savvy group of business
individuals, but were pretty new to the "internet thing".
The Predawn Solution
- Predawn worked with NHC to understand the heart of the business, its philosophy,
marketing plans, and goals for the future.
- Predawn then devised a strategy to bring these goals to life; for the short term and
for future releases.
- Predawn’s web design solution was developed to be eye catching, informative, with a very
simplified navigational structure. Predawn worked with NHC to select graphics
that effectively portrayed the sensibility the target audience would respond
The Impact
National House Care now has an online presence consistent with its offline brand. www.nationalhousecare.com serves as
a mechanism to support NHC’s marketing and sales efforts, and delivers on the
promise of excellence within budget.