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Search Engine Optimization
People are searching for your products or services.
The question is; are they finding you? Research shows that most website
traffic comes from search engines. But if your site is not ranked high
enough on the search engines (e.g. after the third page of the search
result), none of the traffic will come to you. Worse, it might go to your
competitors.
Search
engines are a very important source of traffic because it is highly
targeted. Visitors that come to your site via search engines got there
because they focused their search using keywords related to your products
or services. But because there are so many pages on the web, and more
submitted every day, your site is competing with an increasing number of
other sites.
Search
Engine Optimization is the process of preparing your website so that
search engines can better understand its content and/or purpose. Your site
must be focused on the content, products, or services you provide.
Optimizing your pages will save you money that you would need to spend on
advertising otherwise.
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